What is a Cookie?
A cookie is a small file that is placed onto your device and it is managed by your browser. Cookies were designed for the websites to remember the information (such as items in a shopping cart) and enable the sites/services to function. For example, cookies enable us to identify the device and enable the website/service users to easily share content on our sites/services and help us serve the relevant ads to the website/service users which enhances their user experience.
The Types of Cookies We May Use
We use two types: Session cookies & persistent cookies. Session cookies only last for as long as the session lasts (usually for the current visit on a site or a browser session). The persistent cookies help us recognize you as a website/service user. After a user signs in, a persistent cookie stays in their browser and will be read by our site when they return to the site. We have also implemented and used Google Analytics Display Advertising, specifically the Demographics and Interest reporting feature to develop content, sell advertising & advertise online.
We may also use Adobe Flash, that is another type of technology that can provide cookie equivalent functionality. Adobe Flash is capable of storing information on the website/service user’s device (in a file outside the user’s browser).
How Cookies May Be Used for Advertising
Cookies combined with the ad technology, such as the web beacons, pixels, and anonymous ad network tags help us serve the most relevant ads to the website/service users in a much effective way. Cookies also help us collect research, aggregated auditing and reporting for the advertisers. Pixels, which are the invisible tags placed on our websites, help us understand and improve our service and standards, show ads to our website/service users and know when the content has been shown to the website/service users.
Since our pages include the advertisements, your web browser may request the advertisements and the web beacons directly from the ad network servers and these networks can view, edit or set their own cookies, just as if you had requested the web page from their site.
Although we don’t use the cookies to track your browsing behavior on 3rd party sites, we do use the aggregate data from 3rd parties and the data from sites/services you have used to show you the relevant and interest-based advertising. We don’t provide any personal information that we collect to the advertisers.
How You Can Manage Cookies
You can set your browser to warn/alert you about the attempts to place cookies on your computer or you can limit the type of cookies you want to allow. However, if you do limit the ability of our sites/services to set cookies, you may limit your overall user experience, since it will no longer be personalized to you which will reduce the user experience.
You (the website/service users) can always opt-out of Google Analytics for Display Advertising, and customize Google’s Display Network ads using Google’s Ad Setting(s).
You (the website users) can opt-out of Google Analytics by using Google Analytics Opt-out Browser Add-on. Not all browsers provide the ability to remove Adobe Flash cookies which are also called locally stored objects or LSOs. You can restrict/block Adobe Flash cookies / LSOs through Adobe website.
You can opt-out of being targeted by the certain 3rd party advertising companies online by visiting Network Advertising Initiative, Adobe and or Digital Advertising Alliance.